The primary goal that the creators of Base CRM had for the software was to streamline the process for sales associates so they can focus more on building long-lasting relationships with their clients. It accomplishes this goal by automating and simplifying the most common tasks that any sales leader might have to handle. The software was first created and released in 2009, and there are over 7,000 active users. In terms of sales force automation, there are few that can match the power of Base CRM. The software has been awarded more than $53 million in capital funding from a number of mainstream investors and funding groups. There are three locations where Base CRM is centered, and there are two in California and one in Poland. The Polish branch is experiencing the power of the European tech explosion, and they contribute quite a bit to the overall function of the software.