Zurmo is the name of a customer relationship management tool that is meant to help out business owners with the ease of doing business. Zurmo is a software app that allows users to have more control over how they do business with each other, simply by installing the software and working from behind a computer screen. The app is completely mobile, social and gamified so that it can be used on any form of technology, whether it's a computer or a mobile phone, meaning users have access to it at all times. In addition, business users can create their own systems and platform that let them control how many sales they want to commit to at once or stop the flow, all the while gaining feedback from customers. This feedback is crucial because it lets users know about the ups and downs so that they can adjust everything there accordingly.