Agile CRM is a software application based around customer relation management. It features marketing automation, telephony, a helpdesk, web engagement, social media integration, email campaigns, and mobile marketing. For sales, some of the tools to take advantage of include smart appointment scheduling and sales essentials (which automates workflows). "Telephony" allows one to make calls, receive calls, record conversations, and automate related processes. Companies that want to create incentives for salespeople can use "Sales Gamification." This tool allows one to gamify sales with the use of leaderboards and email reports. In addition, Agile CRM offers a number of marketing services. Smart campaigns push out a company's message to multiple platforms, including SMS, emails, social media, and the web in general. Contacts can be analyzed and campaign metrics can be assessed in order to push for profits. The "Social Suite" lets one manage their brand and capture new leads. Thousands of different businesses use Agile CRM software.