Relating to your customers easily without resorting to complicated tools and applications is what Zurmo does best. Zurmo's CRM application is easy to use as it creates a game like atmosphere that engages customers and is easy to update and install on CRM platforms. The test driven methodology used to create the application provides the user with secure and seamless utilization over a variety of CRM systems. Designed to be intuitive the Zurmo CRM has the ability to change with each new update without complicated procedures. The gamification of the application also allows users to easily track and reward actions on the website. Zurmo is a custom built CRM application designed to be flexible enough to allow users to create an unique website. CRM applications like Zurmo's are open sourced to make it easier to create updates. The difference is that Zurmo's CRM application has been tested before it is released.