Any of the top CRM applications that made the cut has cloud technology behind its award-winning customer relationship management tools. In addition, the best CRM applications are able to be used on a wide range of platforms so that your business can capture all of its interactions with customers at all times. Instead of requiring extensive training for using any of these CRM tools, the best CRM applications are intuitive and do not necessitate too much time spent on data entry. Any of these CRM applications will help your business to improve its customer relationships as well as sales strategies. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.