Zurmo is a CRM application designed to simplify the CRM experience for businesses around the world. Zurmo admits in their mission statement that they do not have the millions of features that other CRM applications are now offering. However, Zurmo believes this is a good thing for the consumer. At the end of the day, Zurmo wants to provide consumers with an intuitive interface without all the bells and whistles making CRM more complicated than it has to be. Zurmo was founded to give businesses what they absolutely need to track and retain consumers. Through Zurmo’s research, they have found that only a few essential features are ever used by companies anyway, so Zurmo decided to focus only on the essentials in their own CRM software. Some of the features Zurmo’s software gives to its clients include the ability to view all contact details, use sales force automation, and easily track meetings, tasks, and attachments.