Insightly has long been developing tools that companies can use to better connect with their customers. In today's world, companies are more and more concerned about the way they communicate with the people who buy their products. Good CMR tools are critical for keeping in touch and turning those customers into loyal backers. Insightly understands how to do this. The company's CRM applications are geared specifically to the needs of each individual company. CRM applications must be cost-effective if they're going to be useful for companies in today's business world. Insightly understands this, which is why they have put together applications that won't break the bank. Their ability to personalize solutions to the needs of individual companies while keeping the costs down is a major part of the reason why Insightly has grown so much. The company simply gets it, and many businesses have come around to their CRM solutions.