Capsule was first founded in 2009, and they are headquartered in Manchester, UK. The city of Manchester has had a long-standing reputation as a center of modern creative and understanding thanks to the prevalence of computing systems. Capsule was created in the wake of a frustrating realization on the part of the current owners. They realized the marketplace for customer relations management software was highly lacking in substance and quality. The only services available at the time were either completely ineffective at CRM, or they were geared toward multinational corporations and therefore inaccessible to smaller businesses. Capsule was their way to change that dynamic. Capsule is a way for businesses to learn as much about their customers as possible while staying completely organized. The software is designed to function with minimal input from the user, which allows you to focus more readily on your customers. With Capsule, your business will start seeing new opportunities for expansion and growth.