CRM, or customer relations manangement, is a relatively new field of digital software that acts as a sort of automated organizational matrix for enterprise corporations and businesses looking to boost the efficiency of their communications with their customers. One of the premier examples of such software is the BPM Online CRM application. This powerful app is able to function on numerous platforms, and it completely automates many sales responsibilities, like customer data entry, scheduling, archiving, emailing, and many others. One of the most appealing features of BPM Online CRM is that is uses an interface that feels intuitive and even fun to those who use it. It is said to feel more like a social media app than an enterprise tool, and that feeling helps users get accustomed to the software much easier than they world otherwise. The software is cloud-based and will completely change the way your business operates internally.