The people behind Zurmo CRM are so dedicated to role-playing games and quality customer relationship management and open-source tech that they gamefied an open-source CRM title. Zurmo makes relationship management fun. Its makers put together a system that enables users to customize this game-integrating title. Thus, it can be used for a variety of applications. Anytime a team member completes an action, from a cold call to a re-connection with an existing customer, that team member's character scores points in the Zurmo system. As employees compare their results to those of other people on their team, it can help them drive toward individual and group goals. Zurmo has a rich website that explains its offerings and offers live demo and a free trial.