Clinchpad is a different type of customer relations management software. It is designed for use with small businesses, and the main goal of the software is to help brands move away from using complicated spreadsheets and unintuitive user interfaces in favor of a more comprehensive approach to lead tracking and customer interactions. The brand hopes to change the CRM industry for the better since they see it as stagnant. The market first exploded onto the scene in the early days of the internet, but most CRM hasn't evolved to meet the needs of the expanding digital marketplace. Clinchpad is great for tracking the deals that clients are considering instead of the clients themselves. This helps the sales staff focus on what they need to be focusing on, which is closing more sales and boosting revenue. Clinchpad is built to help do just that, and it does so in a way that is simple and easy.