Insightly brings organization and automation to every step of a sales life cycle with their collection of CRM applications. CRM, or Customer Relationship Management, is the foundation for a successful business. These tools allow for quick and convenient access to details about customers which provides the best approach to every situation. Mobile access is available to allow for updates anyway in network or with Wifi. Beyond individual interactions, Insightly uses data to show emerging trends among customers and showcase the strengths and weaknesses of a given campaign. Near instantaneous reporting keeps management aware of which employees need recognition and which need further training. The CRM applications are designed to integrate seamlessly with many programs currently by major companies including Microsoft's Outlook and office, Quickbooks, and Dropbox. This ability makes Insightly a viable choice for every business without needing to completely reconfigure existing workplace environments.