Strategies to grow market share demand resources to make it a reality. Nutshell has a CRM application with three areas that propel brands to the head of the pack. They include organization, time management, and relationship building. Dashboards are clutter-free with crisp displays accessible from mobile and desktop devices. Automated sales pipelines generate reports and leads while distributing them to the appropriate department. After the sale is closed, this software keeps the teams in contact with consumers. The end-result is more loyalty and free advertisement. Content management is the new buzz phrase along with 360 degree customer view. Nutshell has up the ante for both with a feature called Built for Business. Management and collaboration among the sales and marketing department is streamlined with performance reporting and tracking. Managers can predict precise forecasting with better resource allocation. Success in the customer serviced department is a dividend this firm delivers to each client.