SugarCRM is an award-winning, web-based customer relationship management (CRM) optimization firm out of Cupertino, California. They have regional headquarters around the world, and their systems are available in 120 countries and 26 different languages. They boast a customer base of more than two million clients who use their services and products to formulate better customer relations strategies. This is a modern, cutting-edge company. Since 2004, Sugar has taken a robust approach to software development in an effort to provide real-world solutions for customer retention issues that companies of all sizes and industriousness face. Their goal is to help clients achieve enterprise-wide, top to bottom customer service expertise through innovation. The accolades speak for themselves They have been awarded PCMag Business Choice Awards for CRM in 2015, named to the Forbes Cloud 100 list in 2016, and won the CRM Product of the Year Award from Network Computing the same year.