Punchh is a customer retention management (CRM) company that offers a marketing cloud system. The brand is mostly focused on restaurant clientele and offers a system that strives to engage customers, predict consumer behaviors, and execute a marketing strategy quickly and effectively. The software offered at Punchh provides frequent data on various aspects of the consumer, such as recency, frequency, and other variables to analyze behavior and the value of the consumers. This data allows Punchh and their clients to determine a marketing strategy that will better retain customers, increase their lifetime value, create successful campaigns, and drive overall sales. All of the information is provided to the client in a highly-organized and user-friendly dashboard. For campaigns launched, the dashboard provides real-time information that can be organized by location and other segments. The ability to analyze crucial information across locations provides positive long-term results for the client.