Customer relationships are critical to growing out a business of any kind or size. In fact, that is really the only way in which a company is able to grow at all. Therefore, it is a good idea to have something like Sugar CRM software to help you along. It is the kind of thing that others may shun using, but you should not. Customers are complex people, and it is nice to have all of the information that you need about them stored in one place where it is easy for you to access. Given that, you should take every step that you can to make sure you are using the software available to you to get the job done and to keep customers happy. They will surely appreciate it when you know a lot about them and can show off that fact by pulling up that information instantly.