So many businesses actually don't make use of customer relationship management software programs. If your business doesn't use one of these programs, then you are missing out on a great way to bring your customers back time and time again, improve your relationships with these customers and increase your sales numbers. You could also be spending a lot more time with customer management than you should be. Highrise CRM is a simple CRM software program, but you shouldn't confuse simple with mediocre. It's a software program that is really easy to use, but it still has tons of helpful features that you can use. Once you give this program a try, you'll wonder how you ever managed things with your clients before you did so.