Zurmo
The field of customer relationship management software (CRM) has been around for a very long time, but that does not mean that there is not plenty of room for innovation. A customized CRM is going to be more effective for your business than a platform that cannot adjust to your growing business, and that is what makes gamified platforms such as Zurmo so intriguing. Zurmo is an open source CRM platform that uses game applications to enhance your platform and give you more power. Zurmo also utilizes social media platforms to bring in more data about your clients and give you more opportunities to strengthen your customer relationships. The open source element of software platforms like Zurmo means that innovation can come from anywhere and there can be endless ways for you to add value to your CRM platform. When it comes to CRM platforms, there is a lot to be said for innovation and platforms that think outside of the box.