Customer relationship management is not solely about retaining customers, but is also about acquiring meaningful and relevant relationships with customers. This has a dual effect: providing helpful information and products to existing customers and drawing in new customers due to the positive attention and feedback from the consumer base. SugarCRM understands this concept very well and has a proven track record to prove it. SugarCRM specializes in CRM and has several software applications that are tailored to the different needs of their clients. Whether for enterprise or small business requirements, SugarCRM has the right software tool. Sugar provides software applications that collect important data from sales, marketing and service areas for their clients. Each edition has an easy-to-use interface that allows clients to focus on the features they actually need and is optimized to work on all modern digital platforms. SugarCRM's award-winning software is easy to deploy and works seamlessly with existing IT structures.