Customer relationship management software (CRM) has many different functions, and those functions can vary depending on the manufacturer. When you are looking to buy CRM software, you need to choose a title that has the functionality you are looking for to make sure you get the best possible value. For example, if collaboration between sales and marketing groups when it comes to handling customer development is important to you then Capsule is a good title to consider. Good CRM software such as Capsule makes sure that all of your client files are organized and that every piece of information about your clients are all in their place. This allows you to collaborate within your company to create effective ways to turn prospects into buying customers and expand the revenue generated by your existing clients. Strong CRM software can be your most powerful revenue generating tool and the best way to grow your business.