Zurmo is Customer Relationship Management (CRM) software that makes it possible to create a custom-built CRM system or platform. The application is intuitive and easy for most people to learn. Features include contact management, activity management, deal tracking, general reporting, and more. The gamification feature allows users to earn scores and badges for accomplishing specific goals. Zurmo is open source. The code is available to freely redistribute and improve. The developers encourage input and suggestions from groups such as marketing and sales experts to help make Zurmo the best CRM software available. They also provide documentation and support to help independent developers, users, and vendors use and improve Zurmo. The software is tablet ready and works on iOS and Android devices. It also works with Windows and Linux. Zurmo has an active online community providing forums and chats related to the installation, setup, and operation of the software.