Today's brands need a CRM solution like Intercom to ensure that the data they collect from every source will be stored in a searchable database. As a comprehensive system, a brand can use Intercom to collect customer data from each interaction whether it begins on the company's website, blog, customer service telephone line, mobile app, or business location. With a database that builds customer data into unique profiles, a brand can then turn around and market new products or services as well as special offers to specific customer profiles without contacting everyone in the CRM database. Customers will appreciate only contacts that match their attributes.