Sugar CRM is a specialized software that focuses on being lean and focused instead of large and bloated like some other software on the market. Sugar has a number of key features that allow businesses to integrate their sales, marketing, and vendor relationships in one central location. With sales automation, you can enter in new leads, make notes, enter in customer information, and assign a level of the funnel in which they reside. The sales team can change this remotely without needing it on a computer, since it works on mobile phones as well. Additionally, integrating features such as email and advertisement automation can let you track and target customers throughout different stages of an automated sales process. This means they will see the right messaging at the right time, which you can create in advance. If customers need to ask questions or speak with representatives, custom live chat modules are available to take them off of automation. Thirdly, by analyzing the data and collecting it, you can share it with vendors and easily transfer accounts across multiple third parties. Whether this is done for delivery of the service, for data sharing reasons, or otherwise, Sugar lets you achieve sales boosts and simplification with minimal investment.