To improve business relationships with customers in today's increasingly technological environment, many business are utilizing customer relationship management (CRM) software to analyze customer history within their business to focus on customer retention and sales driving. One of the leading CRM softwares available today is called Nimble. Nimble if the first CRM to provide the feature called the Smart Contacts App, which offers users the ability to connect intelligently from any social site or business app. It works with Chrome, Safari, Facebook, Instagram, Twitter, Hootsuite, Outlook, and many, many more. The software also automatically updates itself with relevant customer information and prospects from several data sources. It requires less data entry on the part of the user, which saves them time and effort when it comes to finding more customers and how to better engage them. This includes automatically populating with information like company, name, title, location, education, experience, interests, and more. Nimble also allows the ability to easily manage tasks and delegate those tasks among a team of employees or contacts. It lets you relate events and taste to contacts or companies, and even to assign that to specific team members to ensure they've followed up with important clients and customers.