Address Two is a CRM software that focuses on serving small businesses. When you are a small business, sometimes it is more important to have features that are catered that enterprise rather than a large corporation. Address Two offers a number of features including the ability to integrate email with your CRM. This lets you take advantage of automation without relying on extra man hours or mistakes. You can send custom real physical post cards as well through this CRM, which many do not offer. Finally, the lead generation capabilities are advanced with Address Two to help generate, not just manage, customer relations.