Companies often use the customer relationship management or CRM approach to manage their interaction with clients. CRM gathers data from a variety of sources including telephones, email, and the company's website to accelerate sales growth and increase the number of customers. Sugar CRM is a prestigious software company that spends quality time to know more about its customers to identify their needs. Essential Features of Sugar CRM Sugar CRM provides an amazing approach to CRM because the clients are provided with better solutions to handle their business problems. The client's success after using this software includes introducing the right processes, people, and advanced technologies to the business. Furthermore, these CRM solutions are adaptable to address the sophisticated problems. Sugar CRM helps to optimize sales through maximizing sale productivity of businesses. Businesses that use Sugar platform provide their clients with better products and services. This allows them to meet the client's urgent needs without call centers or help desks.