Modern businesses can't be expected to thrive if they don't take advantage of every tool at their disposal, and targeted customer relations management is one of the most valuable tools on the market. Nutshell CRM is a prime example of one of these software suites, and it provides businesses the knowledge and capability to increase their sales while tracking more leads. The software is generally meant for business-to-business brands, and it is more than capable of boosting the efficiency of any sales staff. One of the best aspects of Nutshell CRM is that is produces analytical reports of its own performance blended with how well the sales staff operates under its direction. Those reports are highly valuable since they can be used to tweak and perfect marketing campaigns and the sales process in general. The software is also exceptionally intuitive, and new members of the staff will have no trouble picking it up.