Zurmo is customer relationship manager (CRM) open source application software. It is a gamified app that converts work into play and serves as an effective CRM tool. Zurmo provides a single solution for project management, marketing, and sales. The CRM software uses games to engage its users to get them motivated. More users will use the app because of the gaming tool. It is an intuitive platform, and users can adopt with no training. One feature of Zurmo includes automating lead population by way of the web. Each user can design the settings based on the individual’s preference. If you need to import data, you have a choice of CSV and other formatting preferences. Your interaction with clients and potential clients will yield success. Each sales team will have full visibility of their job progress and deals. Zurmo automates the sales cycle method. Plus, it prepares reports to measure the success of your marketing goals.