Insightly is a customer relationship management tool that specializes in helping individuals conduct business much easier. Insightly is made for the purpose of helping out people who want to run their own business by giving them all of the tools and materials necessary to do so. This also goes further when it allows them to do all the necessary work while cutting out more unneeded tasks that can bog down on getting the right results. The software app is considered to be the No. 1 free tool for small businesses to use and contains a wide array of services and benefits. These benefits and services can include better contact management between customers and partners, meaning they can learn what they want and then find ways to deliver. Better sales opportunities is also a positive result of this because now users increase the amount of customers they have in the future.