Zurmo is an open source customer relationship management software that people use for conducting business moves. Zurmo is a new business software that has been adapted to be gamified, mobile and social for its users, meaning that users will be able to create and maintain their own custom-built system or platform as they see fit, without having to worry about if the software breaks down. The developers of the software realize that there are tons of other custom-built systems on the market now and that this one is easy to use. Being a high-quality sales performance and tracking tool, the software has many advantages to its usage, such as holding tutorials for new users to learn about things like how to add images to emails and spreadsheets. The tool also has features such as contact management, which involves having a full count of contact details and are easy to find.