SugarCRM is a business tool that tracks customers as they venture through the sales process. The data that the software gathers is valuable because it helps marketers make strategic choices that can impact sales. Since the application tracks key moments that happen in a sales funnel, it can also be used effectively as a tactical marketing tool. Thousands of businesses rely on SugarCRM because the technology is innovative. Thanks to the unique interface, users can engage customers quickly and easily while using a traditional device or mobile gadget. If users take advantage of the collaboration tools, they'll have opportunities to study departmental silos to enhance various levels of service.