If you want a CRM platform that is going to get you results, then you should go with one of the largest and most popular platforms in the world. It seems like the Salesforce CRM platform is everywhere, and there is a good reason for that. The people at Salesforce have been innovating customer management for years, and that means more money for your sales professionals. Salesforce initially developed many of the CRM features you see on other platforms, and then Salesforce takes everything to another level. You can maintain accurate customer records and cross-reference your database to make upselling easier. There are plenty of interactive tools available on the Salesforce platform that your employees can use to increase customer satisfaction. There are reasons why you hear the same company names over and over again in certain industries, and in the CRM industry the name that you hear often is Salesforce.