NetWise is a strategic tool that helps marketers boost productivity and enhance customer service while scaling in an effective way. This is possible because this software solution has multiple layers that have a specific purpose. The core layer gives users access to CRM features and tools that simplify lead management tasks. Other useful items are included as well, such as data integration tools and graphs that compile reports. Very robust marketing options are found in the next layer, and each unique tool provides benefits to a variety of industries. Many of the features that are included in the core layer are also available in the this layer. However, thanks to years of experience, certain functions have been enhanced so that they'll operate better throughout industry-specific tasks.