Infusionsoft is the name of a software application that specializes in customer relationship management. The purpose of having Infusionsoft is to help businesses and customers build much better connections with their leads and have more to show in terms of their sales. The software includes a variety of different packages that users can choose depending on what they need and how much of it they need to use. Hundreds of thousands of different users have trusted Infusionsoft with their work and award-winning automation software, having been in business for 16 years. Some of the advantages for using this software format include being able to manage contact lists a lot easier, so instead of switching from page to page all of a customer's business contacts will be in one area. Another plus of the software is being able to better track results and analysis, which can also be on one spreadshseet.