When you trust Highrise CRM, the best CRM software around, you'll find that it's incredibly easy to never forget about leads - potential customers' contact and purchase information is stored in files that aren't deleted until they don't answer your forms - automating marketing and sales functions allow employees to spend time on what they really need to in serving your business, and all communications between your employees and customers are retained to provide representatives that deal with customers in the future solid ground to stand on in relation to where to start off communictions, including which forms of contact they'd most likely respond positively to. Fortunately for you, Highrise CRM is similar to the "Swiss Army Knife" of customer relationship management systems, as it features several essential tools for getting the job done - in your case, communicating with customers to improve their view of your business and its employees.