Zoho CRM software performs a variety of useful business functions. Zoho apps assist software developers. They also contribute to many marketing and targeted email campaigns. For example, in the customer and sales areas, these applications permit sales agents to manage customer contacts more effectively online. Users can scan emails in the inbox without changing screens, and can obtain current information about prospect and customer social media postings in one single, seamlessly updated location. The software includes built-in parameters to help measure the effectiveness of specific marketing campaigns and sales department efforts. Managers draw upon analytical functions to assess whether a particular promotion has met desired targets. The Zoho CRM program also facilitates the generation of new prospect lists. It helps cull information from social media postings, for instance.