A big portion of what impresses the average customer is putting them and their needs first. A company that does this will likely enjoy greater retention levels when it comes to their customer base. The best way to start showing customers that they really matter is to use customer relationship management (CRM) software. Freshdesk is the best product on the market right now. It helps to keep all conversational requests organized and easy to answer. You have to remember that customers may try to communicate with your company in any number of different ways. They might send a question in via instant message, e-mail, or through a phone call. Getting back to all of these people with their various methods of communication can be difficult to remember to do if you are not organized. Freshdesk makes it possible to keep tabs on all of those different methods of communication any time.