More than 20,000 businesses use Pipedrive because the application effectively organizes activity-based sales using tools that are easy to use and customize. All of the activity features that function when sales are processed simplify business objectives by keeping users focused throughout different phases. Because Pipedrive is designed in a practical way, a typical user can take advantage of the activity-based sales tools very easily. The big benefit is that the interface can be customized strategically according to specific projects goals. After Pipedrive is customized, employees can track data, schedule activities, and manage deal effectively during traditional and time-consuming business projects.