Customer Relationship Management, or CRM, is a method for managing a particular company's current and potential future relationship with customers or clients. Sugar CRM uses powerful, affordable, and adaptable products designed with the modern needs of companies in mind. Sugar CRM products provide flexibility, value, and innovation using the Sugar UX interface. Sugar CRM helps businesses transform the customer experience by placing the individual company at the center of their products and solutions. It delivers a personalized user experience that is highly customizable and intuitive to a company's needs. The powerful Sugar CRM tools thoroughly analyze data related to a client's history with a company to improve business relationships.