Zurmo is a customer relationship management software with multiple functionalities. First of all, it allows for contact and lead management. The second important functionality is activity management where meetings, tasks, notes, and attachments are put into one place. Another useful aspect of this software relates to deal tracking. Salespeople can use it to track sales pipelines, create and manage opportunities, and obtain probabilities of closure. Other useful Zurmo tools include gamification, reporting, workflow, marketing automation, and product management modules. This software can be personalized and integrates with other systems via APIs. It is also possible to use it on the go with Android and iOS apps.