Zoho is an operating system designed to help business owners drive higher sales, encourage a higher degree of productivity in the workforce, and help micromanage all daily tasks in a streamlined manner. The CRM software's main purpose is to help the owner compress all of their conversations into a single point of analysis, reducing the chance the vital information could be lost due to human error. In addition to conversation compression, the software is also intended to help the user get the most value out of the conversations in a swift manner. The CRM software is best-suited for users who would would have the most to gain from a multi-channel approach to customer relations management, aiming to get the most possible value with the smallest possible margin of error with software-assisted organization. Before committing to a purchase, prospective customers can test out the benefits of Zoho in a free trial.