Capsule is a piece of customer relations management software that was launched in 2009 after the founder became frustrated with other CRM services. The founder decided those services were far too simple to handle the needs of the modern business, or they were far too complex. There was no good middle ground for midsize businesses, or even small businesses with complex systems. Capsule CRM instantly fell into the niche market and became a star. The software has maintained a strong position in the industry due to its constant evolution and the central belief that the software should help businesses cultivate strong relationships with their customers. Capsule CRM is software for the modern age of digital marketing. Thousands of businesses have already started to take advantage of the incredible CRM services available with Capsule, and even though the firm is based in Manchester, UK, their software can be used all throughout the world.