Nimble
Nimble emphasizes single view in contact management because it firmly believes that relationships are at the core of contact management. Nimble refers to the scattering of contact information in multiple places as contact fragmentation and works hard to make sure that its clients have ready access to all of their necessary contacts in one centralized location. In addition to helping to centralize contacts, Nimble works to track the total history of its clients' interactions with their contacts, so that clients have the whole picture of their engagement with their customers and can plan for effective marketing strategies accordingly. Another feature of Nimble's contact management system is that it is specially developed to support social media engagement between Nimble's customers and their clients. In particular, Nimble's contact management system allows its customers to monitor their clients' total social media stream all at the same time, which provides a more comprehensive analysis.