Open source customer relationship management platform provides a tested methodology to design each aspect of a customer relationship interface to fit the specific needs of individual businesses. Using game techniques, Zurmo pushes each business to reach its goals. The system is mobile, and uses social interfaces to maintain communications between team members while building the custom applications of a customer relationship management program. Each new update is designed with your previous programs in mind, so your old school projects will not break when the new school patches come out. This platform is built from PHP while making use of jQuery, Yii Framework, and RedBeanPhp. Many companies still struggle with moving their concepts of customer service to the playing field, so although there are already plenty of customer relationship management platforms in existence, this one strives to provide businesses with an easy-to-build system. Using careful planning, the company has adapted a platform that is high in flexibility.