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If you believe that you need to do more to impress your customers, consider using customer management software or CRM. This is a type of software used to help track which customers have been taken care of and which need a little more input from the company. It also tracks everything from the customer experience to what that particular customer purchased. In short, it is a very useful tool which promotes greater accountability and enables business owners to get more from the customers they serve. Zurmo is one type of CRM software that is open source and therefore constantly improving. It is user friendly and since it is open to editing by the public, new changes are constantly being added. That means it does not become old and outdated in just a matter of years. It is definitely a type of software to keep an eye on at least. It could be well worth the trouble to check it out.