Businesses often like to find CRM software platforms that act more like business partners than just software. Zoho is a CRM platform that offers complete suites of applications sales professionals and sales managers can use to create more revenue. But Zoho also has comprehensive collaboration tools that help a sales team to be more effective when it comes to maintaining customers, and developing new sales presentations. Zoho has comprehensive applications that act as contact managers, marketing campaign designers and even motivators for the entire sales force. The sales team can track projects, and develop reports that will give plenty of good insight into meeting customer needs. With Zoho, you can track the social media activity of your customers to develop more comprehensive profiles that can lead to more effective sales. There are many ways that the Zoho CRM software platform becomes the business partner that sales organizations are constantly looking for.