Sugar UX is an intuitive CRM software that can conform to the needs of each individual sales professional. It is a CRM platform that collects information from a variety of sources, including social media, to develop a comprehensive profile of each client. This software can help to automate certain aspects of the customer service and sales process, while still giving the customer a very personalized experience. One of the more valuable aspects of Sugar CRM is its ability to quickly gather information to help a sales associate to have a more meaningful interaction with clients. This is the kind of CRM software that can be put on handheld devices and given to sales associates as they interact with customers on a sales floor, or in an open sales situation. Sugar UX can also help companies to get more out of their interactions with prospects at trade shows and industry seminars.