Companies are always looking for ways to improve their productivity. The more that they can get done for less money, the better. One tool in the arsenal that business owners have is customer relationship management (CRM) software. Zoho is a great platform for CRM software. It provides an easy to use dashboard for business managers to take a look at and review every day. It helps them to feel like they have more control over what is going on, and it enables them to see everything with a bird's eye view. Customers actually benefit from companies viewing their information like this on a regular basis. It means that the companies are more responsive to them and able to meet their needs on a more regular basis. The companies also love it because they see an increase in productivity and of course they benefit from the happier customers as well over time.