Intercom has created a fundamentally new way for businesses to communicate with their customers, using their CRM software. The company provides a single platform from which Internet businesses can communicate with customers online via websites, Web-based and mobile apps, and email without losing the scalable, personal touch that clients crave. In the past, companies followed complex routing protocols to move customers from apps to helpdesks, live chat, CRM platforms and analytics. With Intercom, companies can focus on building relationships. Intercom products use the free Intercom platform to help businesses track live customer data, filter and segment customers, and view customer profiles.