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It is important to maintain a consistent system of customer relationship management. Traditionally, this means that each individual person in the company was responsible for his or her own share of customers. To notify others meant a great deal of work in order to update records and create an effective line of community. Thankfully, technology has eliminated that by providing everyone in the company with real time access to custom data and information. This means that tasks can be completed by any individual in the company and everyone else be instantly notified so that they do not complete the same task. If your existing system is not fulfilling these qualities, it is time to consider purchasing Zurmo. This is the best CRM software on the market today. It enables everyone in the organisation to have instant access date from nearly any terminal or mobile device that is connected to the Internet.